History,
origin
alpaga is founded 2 brothers, 1 creative with experience in international branding and adversiting agency, the other in retail marketing agency as digital developer. The idea of alpaga was easy: "build brands, experiences by combining the storytelling, branding techniques with opportunities offered by the digital".
The idea immediatly seduced some brands, either other agencies, a good idea using technology to provide new emotion, no one can resist to that! and the first big clients were agencies like altavia act*, absolute agency, oil in water, wavemaker agency, TBWA, and we worked on brands like cointreau, RTL Group, Sony Pictures, Deutsche Bank, Universal Pictures, Media Markt, Proximus, Douwe Egberts...
10 years later the agency evolved, alpaga is not only focus on creative material including ads/branding & digital anymore.
The agency have a main focus on accompagning the client in each step of the brand building: business consulting, define a name, a tone of voice, design the identity, communication, digitize a product or service to increase the value or build stronger connection with the audience, to reach that we developped our tools throught the years, based on the research of work of Simon Sinek, Facebook, Y&R, Keller & our own experiences.
But the agency is not only focus on Belgian market, with experience in France, UK, South Korea and Netherlands, the two brothers aslo have deep connections throught the family with the Vietnam, Vietnam has a lot of offer to the world, imagine helping a vietnamese producer to bring a delicious chè bap or banh mi in our belgian supermarket like they can already enjoy our chocolate and beer.
Our belief.
Our manifesto.
Our culture.
Creativity, Innovation, Passion, Efficient, Multiculturalism & Integrity are the value we share inside the company and we share with our client, but we also have some rules that help us to produce outstanding projects and maintain a good relationship with our client.
1. Every project we did has to be creative
Creativity touches people and adds value to your brand, setting you apart from the crowd.
Communication without creativity is just a piece of printed paper, a waste.
Burn your money if you like, but don't ask us to do it for you.
2. We solve problems
We're not artists, we're designers. We use analysis, technique and emotion to create projects that achieve a goal. If your feedback isn't relevant, we won't do it; we want to see your brand succeed, not please you.
3. We choose our clients and projects
We can’t do a great job if the projects don’t fit in our values and vision.
4. No bullshit relationship
We are the most transparent as we can be. Like a lot of people, we don’t like the dark, shadowy areas… We expect the same from our clients.
5. We avoid pressure
Diamonds are made with high pressure but need time to be discovered and cut. To provide the highest impactful, effective, and ROI projects, we need time to know your context, design, test, and rework our projects. If we run too fast, we can just provide a piece of coal. It doesn’t mean we can’t work fast; it just means we need time to think of the best solution. 24h delivery doesn’t allow us to benchmark or challenge our ideas.
6. « If you don’t make mistakes, you aren’t really trying »
We authorize making mistakes, and we learn from them.
7. We never do the same thing twice
The comfort zone is boring. Feed us with a challenge, and we will deliver the best project of your life.
8. Each project is important
Every tool we deliver is a communication asset, a brick to build your empire.
9. There are no projects we are not proud of
because each time it’s the result of a narrow collaboration between us and our awesome client.
10. No strings attached
our HQ is in Belgium, but don’t be surprised if you receive mail starting with xin chào. Since COVID, the team can work remotely from around the world.
11. We can do AI, we can do NFT, augmented reality, we can do #InsertTrendsOfTheMoment
but we will do it only if it adds value to your brand, if it’s relevant…
12. We say no to pitch or specs work! work fo free!
Pitching, produce strategic or creative content for free, is a very common practice in our business when trying to convince a new client.
After years we have decided that from now on we will dedicate our time only to people who pay for our work, our expertises, this way we don't exhaust our team on potentially unpaid projects and dedicate that time to our clients to strengthen their position in their market or learn new skills, difficult for us to consider respectful a client that don't pay the working hours of others, it doesn't fit with our values.
We have a way of working, a methodoloy, a portfolio that demonstrates our ability to work for different industries, different problems and 11 years of experience.
The only condition for us to accept a free project is that you spend your weekend, your evenings with us after your working hours with the attestation of your employer that you will not be paid during these hours.
Conversely if you pay this pitch, we can discuss it.
