Since 2012, we've been working where few agencies dare to go. The history, culture, and soul of a brand. We reveal them when they exist. We build them when they're missing. Meaning before form. Always.
Our Method
Discover
We dive into your reality: your business, your products, your market, your team. No cookie-cutter solutions, we start from who you really are.
Clarify
We identify what makes you different, how to embody it at every touchpoint, and how to create an authentic connection with your audience.
Define
one of voice, visual universe, priority channels, activation plan. Concrete decisions , not PowerPoints forgotten by Monday morning.
Design
Logo, website, packaging, campaigns, content... Everything that brings your brand to life.
Deploy
We don't just deliver files and disappear. We make sure everything is in place: production, distribution, activation. All the way through.
Analyse & adapt
A brand is never a finished project. We measure, we adjust, we support. Over the long term, not just for a single campaign.
Tailor-made services
As a creative boutique, we're an one-stop shop or marketing and communication, anticipating all your future needs. Every service is executed with the highest technical and creative standards.
Strategy & branding
Stop copying your competitors
Your brand has its own reason to exist. We reveal it, clarify it, make it impossible to ignore. Brand strategy • Visual identity • Packaging • Positioning
website
Websites that don't put people to sleep (we're alpaca, not sheep)
Custom development, thoughtful design, considered UX. Digital that reflects your personality, not a WordPress template. Custom websites • Applications • UX/UI Design • E-commerce
Social media
Social media that serves your strategy
Content that captures attention, creativity that generates engagement, paid campaigns that perform. We transform your social media into a real business lever, not just a passive showcase. Content strategy • Community management • Paid social • Creations
digital marketing
Your online presence, strategically designed
From your website to your campaigns, through SEO and social media, we build a coherent digital presence. The goal: make you visible to the right audience, at the right time. Websites & SEO • Digital strategy • Campaigns • Tech innovation
Our Story
2012: The Beginning
Two brothers, one creative, one developer. Who shared a conviction before anyone else: branding and digital should never be separated. In the early years, we proved the concept for agencies like TBWA, Wavemaker, and Altavia. We worked for Cointreau, Sony Pictures, Deutsche Bank. We won a few awards. Most importantly, we learned.
10 Years Later: Evolution
We moved from execution to consulting, from production to strategy. We developed our own methodology, inspired by Simon Sinek, Keller, and above all, our own mistakes. We worked in France, the UK, South Korea, and the United States.
Today: International Vision
Offices in Belgium and Vietnam. A hybrid team working with European brands looking to establish themselves in Asia, and Asian brands looking to conquer Europe. Our conviction hasn't changed: clarify first, build next.
Certifications
Members of the agency have passed the official Meta (facebook) and Google exams for UX design and mastery of social networking best practices and tools. These certifications ensure that the agency delivers projects that meet the highest standards.
Subsidies availables
As certain services are strategic elements for companies wishing to launch or create growth, Walloon companies can benefit from government support with a subsidy covering between 50 and 75% of the cost of services in auditing, consultancy, branding, digital strategy and social media strategy.
The agency is certified by the Walloon Region for "business creation and growth cheques".
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Cedric
Brand consultant & designer
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Frédéric
Brand consultant & designer
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History, origin
alpaga is founded 2 brothers, 1 creative with experience in international branding and adversiting agency, the other in retail marketing agency as digital developer. The idea of alpaga was easy: "build brands, experiences by combining the storytelling, branding techniques with opportunities offered by the digital".
The idea immediatly seduced some brands, either other agencies, a good idea using technology to provide new emotion, no one can resist to that! and the first big clients were agencies like altavia act*, absolute agency, oil in water, wavemaker agency, TBWA, and we worked on brands like cointreau, RTL Group, Sony Pictures, Deutsche Bank, Universal Pictures, Media Markt, Proximus, Douwe Egberts... 10 years later the agency evolved, alpaga is not only focus on creative material including ads/branding & digital anymore. The agency have a main focus on accompagning the client in each step of the brand building: business consulting, define a name, a tone of voice, design the identity, communication, digitize a product or service to increase the value or build stronger connection with the audience, to reach that we developped our tools throught the years, based on the research of work of Simon Sinek, Facebook, Y&R, Keller & our own experiences. But the agency is not only focus on Belgian market, with experience in France, UK, South Korea and Netherlands, the two brothers aslo have deep connections throught the family with the Vietnam, Vietnam has a lot of offer to the world, imagine helping a vietnamese producer to bring a delicious chè bap or banh mi in our belgian supermarket like they can already enjoy our chocolate and beer.
Our belief. Our manifesto. Our culture.
Creativity, Innovation, Passion, Efficient, Multiculturalism & Integrity are the value we share inside the company and we share with our client, but we also have some rules that help us to produce outstanding projects and maintain a good relationship with our client.
1. Creativity is non-negotiable A brand without creativity is invisible. If you want bland, we're not your agency.
2. We solve problems, we don't make art Our work has commercial objectives. If your feedback doesn't serve that goal, we'll challenge it. We want your success, not your applause.
3. We choose our projects We choose our clients. Not out of arrogance, but because great work requires real chemistry.
4. Total transparency No grey areas, no bullshit. We expect the same from you.
5. Quality requires time We can move fast. But not without thinking first.
6. We allow mistakes If we never make mistakes, we're not taking enough risks. We learn and we grow.
7. No routine Comfort zone is boring. Every project is an opportunity to do something we've never done.
8. Every detail matters From the smallest Instagram post to a complete website, everything is a brick building your brand.
9. Assumed pride There's no project in our portfolio we're not proud of. It's the result of real collaboration with our clients.
10. Remote-first, global-minded A team split between Belgium and Vietnam. A local and international perspective on every project.
11. We master trends, but use them wisely AI, NFT, augmented reality, #TrendOfTheMoment... We know how, but we only do it if it truly adds value to your brand.
What our great clients have to say about us
Backstage.Network
An excellent collaboration with Alpaga! You quickly grasped our challenges and our vision, and responded precisely to our expectations in terms of harmonisation and consistency between our different projects. The result: a clear, strong and transferable identity for Backstage.Network. Many thanks for your attentiveness, your creativity and the quality of your work!
Anthony Clin - Communication manager
Tuanis
Alpaga created the visual identity and logo for my consulting company. Excellent work despite the fact that it was a small job for them. I've recommended them many times since. !
Nicolas Lambert - Founder
Taobé Consulting
The collaboration with Alpaga went wonderfully well. Cédric, Frédéric and their team immediately made us feel comfortable, which helped us to authentically discuss our ideas. Alpaga was in charge or rebranding our company’s image and building an identity that truly reflects us. Our values, our logo, our colors: everything fits our mission and our corporate DNA.
They understood who we were and managed to guide us while leaving us free.
Anaïs Thys - CEO & FOUNDER
Bepark & IZIX
Flexible, understanding our needs and easy to communicate with, alpaga supported us in the creation of our communication materials. As alpaga has experience working for major brands and startups, their input was much appreciated. The creative input and associated results enabled the in-house team to focus on other missions.
Florence Mackelbert - Brand & PR Manager
brewspot & Belgian Process Solutions
Alpaga helped us reposition our brand. Originally focused on B2C, we changed our positioning with the agency, redefining our values, our mission and professionalizing our brand image to win over major customers such as ING and other multinationals for their teambuilding activities. Flexibility, involvement and creativity punctuated our work sessions.
Christophe Semaille - Co Founder
cosmorigin
alpaga helped me develop a brand and range of natural, eco-responsible cosmetics. Creativity and flexibility were the hallmarks of our collaboration, and relying on the agency enabled me to focus solely on production and distribution channels.
Christofer Houze - CEO
Materia Nova
After decades of existence, Materia Nova, a research center for new materials, needed to revamp its image to meet its new international ambitions. Aligning the vision of over 200 people was not an easy task, but despite the constraints, the agency was able to respond to the brief with unfailing flexibility, creativity and advice.
Sabine Bouchez - Communication coordinator
Brasserie Héritage
Building a storytelling and a packaging in the world of beer is no easy task, especially in a country like Belgium. Nevertheless, the agency was able to respond to the brief, and immediately understood my ambition and my needs, and responded by providing the positioning, the name, the identity and the packaging.
Clément Hallet - CEO
let's share a coffee and begin the journey to a strong, successful brand with the perfect guide: an alpaca!
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