An agency that refuses blanding

Founded in 2012 with a simple conviction:
brands that dare to be themselves outperform those that follow the herd.

Our Method

Discover

We dive into your reality: your business, your products, your market, your team. No cookie-cutter solutions, we start from who you really are.

Reveal

We dig into three essential dimensions:
Who you really are: What makes your brand authentically different
How to embody it
: Translate it concretely at every touchpoint
How to engage
: Create authentic exchange with your audience

Translation & planning

We define how to express your identity: tone of voice, visual universe, priority channels, activation plan. Concrete stuff, not empty PowerPoint.

Design

Logo, website, packaging, campaigns, content... Everything that brings your brand to life, with the quality level we'd demand for ourselves.

Deploy

We don't just deliver files. We ensure everything's in place: production, distribution, activation. Your brand comes alive for real.

Analyze & adapt

We analyze results, adjust what needs adjusting. A living brand evolves, we support you long-term.

Our Story

2012:
The Beginning

Two brothers, one creative (Darwin BBDO), one developer (actstar (altavia act*)), decided to combine branding and digital before it was the norm.
The idea caught on quickly: other agencies (Altavia Act, Absolute Agency, TBWA, Wavemaker) trusted us with their most ambitious projects also convinced many leaders and ambitious brands. During the first years we also won some awards for our work.

10 Years Later:
Evolution

We don't just do creative production anymore. We support brands from strategy through deployment in many countries: France, UK, Korea, USA.
We developed our own methodology inspired by leader in branding, and especially our own mistakes.

Today:
International Vision

Offices in Belgium and Vietnam. Hybrid remote-first team.
We help European brands expand to Asia, and vice versa.
Our current challenge?
Introducing Vietnamese chè bap to Belgium like we introduced Belgian chocolate there...

Certifications

Members of the agency have passed the official Meta (facebook) and Google exams for UX design and mastery of social networking best practices and tools.
These certifications ensure that the agency delivers projects that meet the highest standards.

Subsidies availables

As certain services are strategic elements for companies wishing to launch or create growth, Walloon companies can benefit from government support with a subsidy covering between 50 and 75% of the cost of services in auditing, consultancy, branding, digital strategy and social media strategy.

The agency is certified by the Walloon Region for "business creation and growth cheques".

Contact us for more information.

The core team

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Cedric

Brand consultant & designer

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Frédéric

Brand consultant & designer

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History,
origin

alpaga is founded 2 brothers, 1 creative with experience in international branding and adversiting agency, the other in retail marketing agency as digital developer. The idea of alpaga was easy: "build brands, experiences by combining the storytelling, branding techniques with opportunities offered by the digital".

The idea immediatly seduced some brands, either other agencies, a good idea using technology to provide new emotion, no one can resist to that! and the first big clients were agencies like altavia act*, absolute agency, oil in water, wavemaker agency, TBWA, and we worked on brands like cointreau, RTL Group, Sony Pictures, Deutsche Bank, Universal Pictures, Media Markt, Proximus, Douwe Egberts... 

10 years later the agency evolved, alpaga is not only focus on creative material including ads/branding & digital anymore.
The agency have a main focus on accompagning the client in each step of the brand building: business consulting, define a name, a tone of voice, design the identity, communication, digitize a product or service to increase the value or build stronger  connection with the audience, to reach that we developped our tools throught the years, based on the research of work of Simon Sinek, Facebook, Y&R, Keller & our own experiences. 

But the agency is not only focus on Belgian market, with experience in France, UK, South Korea and Netherlands, the two brothers aslo have deep connections throught the family with the Vietnam, Vietnam has a lot of offer to the world, imagine helping a vietnamese producer to bring a delicious chè bap or banh mi in our belgian supermarket like they can already enjoy our chocolate and beer.

Cedric & Frédéric Faltin
close up of an alpaca artwork in alpaga agencyClose up on a pantone mug

Our belief.
Our manifesto.
Our culture.

Creativity, Innovation, Passion, Efficient, Multiculturalism & Integrity are the value we share inside the company and we share with our client, but we also have some rules that help us to produce outstanding projects and maintain a good relationship with our client.

1. Creativity is non-negotiable
A brand without creativity is invisible. If you want bland, we're not your agency.

2. We solve problems, we don't make art
Our creations have business objectives. If your feedback doesn't serve that goal, we'll challenge you. We want your success, not your applause.

3. We choose our projects
We can't do excellent work on briefs that contradict our values. We'd rather decline than disappoint.

4. Total transparency
No grey areas, no bullshit. We expect the same from you.

5. Quality requires time
Diamonds form under pressure, but they take time to cut. We can work fast, but not at the expense of strategic thinking.

6. We allow mistakes
If we never make mistakes, we're not taking enough risks. We learn and move forward.

7. Zero routine
Comfort zone is boring. Every project is an opportunity to do something we've never done.

8. Every detail matters
From the smallest Instagram post to a complete website, everything is a brick building your brand.

9. Assumed pride
There's no project in our portfolio we're not proud of. It's the result of real collaboration with our clients.

10. Remote-first, global-minded
Our HQ is in Mons, but our team works from around the world. Don't be surprised if an email starts with "xin chào".

11. We master trends, but use them wisely
AI, NFT, augmented reality, #TrendOfTheMoment... We know how, but we only do it if it truly adds value to your brand.

What our great clients have to say about us

Backstage.Network

An excellent collaboration with Alpaga! You quickly grasped our challenges and our vision, and responded precisely to our expectations in terms of harmonisation and consistency between our different projects. The result: a clear, strong and transferable identity for Backstage.Network. Many thanks for your attentiveness, your creativity and the quality of your work!

Anthony Clin - Communication manager

Tuanis

Alpaga created the visual identity and logo for my consulting company. Excellent work despite the fact that it was a small job for them. I've recommended them many times since. !

Nicolas Lambert - Founder

Taobé Consulting

The collaboration with Alpaga went wonderfully well. Cédric, Frédéric and their team immediately made us feel comfortable, which helped us to authentically discuss our ideas. Alpaga was in charge or rebranding our company’s image and building an identity that truly reflects us. Our values, our logo, our colors: everything fits our mission and our corporate DNA. They understood who we were and managed to guide us while leaving us free.

Anaïs Thys - CEO & FOUNDER

Bepark & IZIX

Flexible, understanding our needs and easy to communicate with, alpaga supported us in the creation of our communication materials. As alpaga has experience working for major brands and startups, their input was much appreciated. The creative input and associated results enabled the in-house team to focus on other missions.

Florence Mackelbert - Brand & PR Manager

brewspot & Belgian Process Solutions

Alpaga helped us reposition our brand. Originally focused on B2C, we changed our positioning with the agency, redefining our values, our mission and professionalizing our brand image to win over major customers such as ING and other multinationals for their teambuilding activities. Flexibility, involvement and creativity punctuated our work sessions.

Christophe Semaille - Co Founder

cosmorigin

alpaga helped me develop a brand and range of natural, eco-responsible cosmetics. Creativity and flexibility were the hallmarks of our collaboration, and relying on the agency enabled me to focus solely on production and distribution channels.

Christofer Houze - CEO

Materia Nova

After decades of existence, Materia Nova, a research center for new materials, needed to revamp its image to meet its new international ambitions. Aligning the vision of over 200 people was not an easy task, but despite the constraints, the agency was able to respond to the brief with unfailing flexibility, creativity and advice.

Sabine Bouchez - Communication coordinator

Brasserie Héritage

Building a storytelling and a packaging in the world of beer is no easy task, especially in a country like Belgium. Nevertheless, the agency was able to respond to the brief, and immediately understood my ambition and my needs, and responded by providing the positioning, the name, the identity and the packaging.

Clément Hallet - CEO

let's share a coffee and begin the journey to a strong, successful brand with the perfect guide: an alpaca!

Belgium
Av. Louise 485
1000 Bruxelles
Send a mail
+32 494 25 56 00

Belgium (HQ)
Rue d'Havre 140
7000 Mons
Send a mail
+32 65 62 37 83

Vietnam
Floor 72, LM81 Vinhomes central Park
720A Đ. Điện Biên Phủ,
Bình Thạnh, Hồ Chí Minh 72300
Send a mail

Camelidae group SRL
BE0500.585.029(Belgium)
0318555638(Vietnam)
CGV
GDPR

More than 100 clients have already adopted us and our approach

assar
BePark
SWCS
Cointreau
umengo
e-maprod
Sauna en bois
Glenfiddich
ALDI
AB3
Cour des dames
Poncho
Deutche Bank
Asteria
Fairtrade
Waste end
connexion immo
Taobé consulting
Neurogreen
L'épice du dragon
Mont des anges
Microsoft Innovation center
Oxfam
SPOTT

Certifications

Proud member

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