We dive into your reality: your business, your products, your market, your team. No cookie-cutter solutions, we start from who you really are.
We dig into three essential dimensions:
Who you really are: What makes your brand authentically different
How to embody it: Translate it concretely at every touchpoint
How to engage: Create authentic exchange with your audience
We define how to express your identity: tone of voice, visual universe, priority channels, activation plan. Concrete stuff, not empty PowerPoint.
Logo, website, packaging, campaigns, content... Everything that brings your brand to life, with the quality level we'd demand for ourselves.
We don't just deliver files. We ensure everything's in place: production, distribution, activation. Your brand comes alive for real.
We analyze results, adjust what needs adjusting. A living brand evolves, we support you long-term.
Two brothers, one creative (Darwin BBDO), one developer (actstar (altavia act*)), decided to combine branding and digital before it was the norm.
The idea caught on quickly: other agencies (Altavia Act, Absolute Agency, TBWA, Wavemaker) trusted us with their most ambitious projects also convinced many leaders and ambitious brands. During the first years we also won some awards for our work.
We don't just do creative production anymore. We support brands from strategy through deployment in many countries: France, UK, Korea, USA.
We developed our own methodology inspired by leader in branding, and especially our own mistakes.
Offices in Belgium and Vietnam. Hybrid remote-first team.
We help European brands expand to Asia, and vice versa.
Our current challenge?
Introducing Vietnamese chè bap to Belgium like we introduced Belgian chocolate there...
Members of the agency have passed the official Meta (facebook) and Google exams for UX design and mastery of social networking best practices and tools.
These certifications ensure that the agency delivers projects that meet the highest standards.
As certain services are strategic elements for companies wishing to launch or create growth, Walloon companies can benefit from government support with a subsidy covering between 50 and 75% of the cost of services in auditing, consultancy, branding, digital strategy and social media strategy.
The agency is certified by the Walloon Region for "business creation and growth cheques".
Contact us for more information.
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alpaga is founded 2 brothers, 1 creative with experience in international branding and adversiting agency, the other in retail marketing agency as digital developer. The idea of alpaga was easy: "build brands, experiences by combining the storytelling, branding techniques with opportunities offered by the digital".
The idea immediatly seduced some brands, either other agencies, a good idea using technology to provide new emotion, no one can resist to that! and the first big clients were agencies like altavia act*, absolute agency, oil in water, wavemaker agency, TBWA, and we worked on brands like cointreau, RTL Group, Sony Pictures, Deutsche Bank, Universal Pictures, Media Markt, Proximus, Douwe Egberts...
10 years later the agency evolved, alpaga is not only focus on creative material including ads/branding & digital anymore.
The agency have a main focus on accompagning the client in each step of the brand building: business consulting, define a name, a tone of voice, design the identity, communication, digitize a product or service to increase the value or build stronger connection with the audience, to reach that we developped our tools throught the years, based on the research of work of Simon Sinek, Facebook, Y&R, Keller & our own experiences.
But the agency is not only focus on Belgian market, with experience in France, UK, South Korea and Netherlands, the two brothers aslo have deep connections throught the family with the Vietnam, Vietnam has a lot of offer to the world, imagine helping a vietnamese producer to bring a delicious chè bap or banh mi in our belgian supermarket like they can already enjoy our chocolate and beer.
Creativity, Innovation, Passion, Efficient, Multiculturalism & Integrity are the value we share inside the company and we share with our client, but we also have some rules that help us to produce outstanding projects and maintain a good relationship with our client.
1. Creativity is non-negotiable
A brand without creativity is invisible. If you want bland, we're not your agency.
2. We solve problems, we don't make art
Our creations have business objectives. If your feedback doesn't serve that goal, we'll challenge you. We want your success, not your applause.
3. We choose our projects
We can't do excellent work on briefs that contradict our values. We'd rather decline than disappoint.
4. Total transparency
No grey areas, no bullshit. We expect the same from you.
5. Quality requires time
Diamonds form under pressure, but they take time to cut. We can work fast, but not at the expense of strategic thinking.
6. We allow mistakes
If we never make mistakes, we're not taking enough risks. We learn and move forward.
7. Zero routine
Comfort zone is boring. Every project is an opportunity to do something we've never done.
8. Every detail matters
From the smallest Instagram post to a complete website, everything is a brick building your brand.
9. Assumed pride
There's no project in our portfolio we're not proud of. It's the result of real collaboration with our clients.
10. Remote-first, global-minded
Our HQ is in Mons, but our team works from around the world. Don't be surprised if an email starts with "xin chào".
11. We master trends, but use them wisely
AI, NFT, augmented reality, #TrendOfTheMoment... We know how, but we only do it if it truly adds value to your brand.
Belgium
Av. Louise 485
1000 Bruxelles
Send a mail
+32 494 25 56 00
Belgium (HQ)
Rue d'Havre 140
7000 Mons
Send a mail
+32 65 62 37 83
Vietnam
Floor 72, LM81 Vinhomes central Park
720A Đ. Điện Biên Phủ,
Bình Thạnh, Hồ Chí Minh 72300
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