FR
Strategy
Communication
Design
Advertising
ALDI is a hard discounter that needs no introduction, but despite a huge effort to change their brand image,
they were finding it difficult to establish themselves in Wallonia with this new image. alpaga, with its retail experience, was commissioned to submit a recommendation and concrete applications for their communication.
Define clear value and tone of voice for the walloon market to increase the awareness of the new brand image.
Belgium
Av. Louise 485
1000 Bruxelles
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+32 494 25 56 00
Belgium (HQ)
Rue d'Havre 140
7000 Mons
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+32 65 62 37 83
Vietnam (RO)
Floor 72, LM81 Vinhomes central Park
720A Đ. Điện Biên Phủ,
Bình Thạnh, Hồ Chí Minh 72300
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