Reveal and build the identity
of this peaceful city

Context

The town of Jodoigne is a small Belgian town. As part of its development project, the town wants to attract a new population away from noisy urban centers.

The agency worked in several stages: discovering what makes Jodoigne a unique town, with the help of the local population, creating a new baseline, creating the town logo and asking the population's opinion, and finally creating all the town's media, from lettering to signage, to the people's magazine.